How We Helped a Local Landscaping Company Grow Leads Year-Round

When a local landscaping company reached out to us, they were facing a common challenge: their busy seasons weren’t busy enough, and their slow seasons were too quiet. They offered both residential and commercial services — from landscaping and hardscaping in the summer to snow removal in the winter — but struggled with inconsistent leads, poor online visibility, and wasted ad spend.

They wanted more than just “more clicks.” They needed real results: phone calls, quote requests, and contracts they could rely on year-round.

Building a Smarter Approach

We designed campaigns that adapted to their business needs:

• Seasonal Ads: Landscaping and hardscaping in the summer, snow removal in the winter.

• Geo-Targeting: Focused campaigns within their core service region, and zoomed in further on high-value postal codes where jobs were larger and more profitable.

• Multi-Channel Presence: We ran both Google Ads to capture active search demand and Facebook Ads to build visibility and attract new customers.

• Creative Testing: Multiple ad variations were tested to find what truly resonated with homeowners and commercial property managers.

The Results

The difference was clear compared to the previous year:

• 189% more clicks

• 263% increase in phone calls

• 142% more online leads

And the best part? Results came quickly and only improved over time. The campaigns worked so well that, at certain points, the company had to pause advertising because they simply couldn’t keep up with the demand.

Impact

Instead of worrying about how to fill their schedule, the landscaping company gained something invaluable: consistency. With leads flowing in throughout the year — both in summer and winter — they could plan ahead, take on higher-value jobs, and grow with confidence.