How a Landscaping Company Generated Year-Round Leads with Google & Facebook Ads

When a local landscaping company reached out to us, they were dealing with a challenge that’s common across seasonal service businesses. Their busiest months still had unused capacity, while their off-season brought long gaps with little to no incoming work. Despite offering both residential and commercial services — including landscaping and hardscaping in warmer months and snow removal during winter — their lead flow was inconsistent and unpredictable.

They had tried online advertising before, but the results were underwhelming. Clicks didn’t translate into phone calls, ad spend was being wasted outside of their core service areas, and visibility dropped sharply whenever demand shifted seasonally. What they needed wasn’t more traffic — it was reliable leads they could plan around throughout the year.

Building a Smarter, Season-Driven Approach

Instead of running the same campaigns year-round, we built a strategy designed to adapt to how the business actually operates. Each campaign had a clear purpose and was aligned with seasonal demand, service profitability, and geographic value.

The approach included:

• Seasonal Campaign Structure
  Separate campaigns were built for landscaping and hardscaping during peak summer months, with a smooth transition into snow removal campaigns as winter approached. This ensured ad spend was always aligned with what the business could deliver at that time of year.

• Geo-Targeted Focus
  Rather than advertising broadly, we concentrated spend within the company’s core service area and further narrowed targeting to high-value postal codes. This helped prioritize larger, more profitable jobs and reduce wasted spend from low-intent locations.

• Multi-Channel Coverage
  Google Ads were used to capture high-intent searches from homeowners and property managers actively looking for services, while Facebook Ads helped build awareness, stay top of mind, and drive inbound demand during slower decision-making periods.

• Creative and Messaging Testing
  Multiple ad variations were tested across both platforms to identify which messaging resonated most with residential clients versus commercial decision-makers. This allowed us to refine headlines, offers, and calls-to-action based on real performance data.

The Results

Compared to the previous year, performance improved quickly and consistently as campaigns were optimized and budgets were focused on what worked best:

• 189% increase in clicks

• 263% increase in phone calls

• 142% more online leads

The improvements weren’t short-lived. As lead volume increased and quality improved, the company reached a point where demand temporarily exceeded capacity. In some periods, advertising had to be paused simply because the schedule was already full.

The Impact

Instead of worrying about how to fill their calendar, the landscaping company gained predictability. With leads coming in throughout both peak and off-peak seasons, they were able to plan staffing more effectively, prioritize higher-value projects, and grow the business with confidence.

By aligning paid advertising strategy with real-world seasonality and service demand, marketing shifted from being an expense to becoming a dependable driver of year-round growth. Book a free consultation to see how Fisher Digital Marketing can help you today.