Helping a Stone Mason Build a Stronger Online Presence

The Situation

A skilled stone mason in BC reached out to us during a slow period in his business. His website was outdated, hard to navigate, and not truly showing the quality of his craft. On top of that, potential customers didn’t realize he offered a wide range of services beyond stonework.

His main goals were simple but important:

• Attract more online leads

• Increase phone calls from interested customers

• Showcase the full scope of his services

Our Solution

We knew the first step was to modernize his digital presence. An outdated website was holding him back, so we built a new one designed to highlight his expertise and present his full range of services in a clear, professional way.

At the same time, we launched Google Ads campaigns to drive highly targeted traffic straight to his new site. With updated ad creative and stronger messaging, we positioned his business in front of homeowners and contractors who were actively searching for his services.

The Outcome

The change was dramatic and fast. Within just a few days of launching the new campaigns, the stone mason started seeing a steady flow of qualified traffic to his website.

• Website traffic: Jumped by well over 100%

• Phone calls & inquiries: Increased significantly

• Visibility: Customers now understood the full range of services he offered

Because there was no previous Google Ads campaign to compare against, the true impact was measured in growth — more calls, more leads, and a business that was finally being noticed online.

The Impact

By modernizing his website and running targeted ad campaigns, we helped this stone mason turn a slow season into an opportunity for growth. His craft was now properly showcased, his services were clearly understood, and he had a reliable flow of new business coming in.

🔑 Key Takeaway: A modern website paired with smart advertising doesn’t just boost visibility — it opens the door to new opportunities and steady growth.