Helping a Calgary Lighting Company Shine Bright with Digital Marketing
Background
A new Calgary-based business specializing in Christmas lights, LED lights, and installation services came to us with big ambitions. As a fresh entrant in a competitive market, they needed more than just visibility—they needed qualified leads and a strong customer base to grow from.
The Challenge
The company faced two main hurdles:
Breaking into a crowded market. With established competitors already advertising heavily, standing out was a challenge.
Limited time. The business owners were focused on day-to-day operations and didn’t have the capacity to plan and manage digital campaigns.
They came to us looking for a partner who could handle the marketing side while they focused on delivering great service.
The Solution
We designed a full-funnel digital advertising strategy using Google Ads and Facebook Ads.
Targeting Approach: We ran campaigns across Calgary, while also layering in extra targeting for high-net-worth neighborhoods where demand for premium lighting services was strong.
Seasonal Timing: Ads were launched in late summer to build early awareness and kept running through the winter—right when customers were searching for holiday and decorative lighting.
Ad Strategy: Google Ads captured high-intent searchers looking for installation services, while Facebook Ads built visibility with homeowners through engaging visuals and local targeting.
The Results
The campaigns delivered outstanding results:
11,000+ clicks to the website.
650+ conversions, turning into leads and new customers.
Not only did this help them achieve a successful first year, but it also built a loyal base of returning customers that fueled growth in subsequent seasons.
The Impact
Thanks to consistent, targeted digital advertising, the company went from unknown to established in less than a year. They not only secured steady business during their critical first season but also set the stage for long-term growth with repeat customers and word-of-mouth referrals.
Why This Matters
At Fisher Digital Marketing, we pride ourselves on being more than just campaign managers—we’re growth partners. We don’t lock clients into contracts; instead, we earn trust through measurable results and lasting relationships.
👉 Ready to grow your business like this Calgary lighting company? Contact us today to see how we can create a strategy tailored to your goals.